About us

At Upscaling, we help businesses turn strategy into measurable growth—combining international best practices with deep local expertise to create practical, sustainable impact.​

CORPORATE CULTURE

Our Mission

Assist clients to achieve scale-up growth and guide them to
success

Our Vision

Through the experts' excellent professional knowledge, practical
experience and continuous innovation, Upscaling become high-quality
partner for customers' business growth. To accelerate the growth of your
performance.

Our Values

• Customer interests first
• Create value with professional ability
• Fact-based, source-pursuit
• Make decisions based on the perspective of overall situation, development
and action
• Maintain respect for others
• Integrity and reliability
• Maintain an open, tolerant and flexible working attitude

Our Team

The Upscaling team is composed of a group of experts with extensive hands-on experience. Our team members come from various industries and fields, bringing years of industry background and practical operational experience. We not only possess in-depth theoretical knowledge, but more importantly, we have accumulated a wealth of real-world case studies from businesses and projects of all sizes. We focus on providing clients with actionable, practical solutions based on our hands-on experience, ensuring that every strategy and action is successfully implemented in real-world environments.

Pearl Lai

General Manager

Ms. Lai has worked for Dell (China) Computer, EF Education, Bole Human Resources Management Consulting, KPMG Management Consulting and other...

Alex Font

Strategic Partner

Alex has over 25 years of experience in customer service, having directed, operated, and previously built his own contact center...

Thomas Knoop

Strategic Partner

Thomas has over 25 years of experience in customer service, developing customer service, ERP, and CRM project strategies and leading...

Dennis Foo

Strategic Partner

Mr. Fu has over 25 years of leadership and management experience in the Greater China market, having served as Vice...

Matthieu David

Strategic Partner

Matthieu serves as CEO of Daxue Consulting For 10 years, he has focused on consulting work in market research, product...

Lillian Li

Channel strategy expert

Lillian has approximately 15 years of experience serving companies from diverse backgrounds: multinational corporations, local enterprises, and state-owned enterprises, holding...

Ian Song

Customer Experience Expert

Mr. Song has more than fifteen years of outstanding operational management experience in Dell, a Fortune 500 company, and other...

Paul Zeng

Sales Operations Expert

Mr. Zeng has 28 years of management experience in Fortune 100 companies, domestic main board listed companies and start-up companies....

Willie Ye

Organizational change expert

Mr. Ye has held senior management positions in Chinese and foreign companies such as Australia's Vango Group, the United States'...

Steven Huang

Sales Operations Management Expert

Mr. Huang has worked for companies such as Huawei, GE, Novo Nordisk, and Mundipharma in the UK, holding positions such...

Sophy

Leadership expert

Ms. Huang previously worked at Dell (China) Co., Ltd., serving as a Human Resources Consultant, Senior Consultant, and HR Director...